Pricing For Enhanced Profits
Some of the areas discussed during this workshop are:
- Learning the art and science of pricing.
- Learning the key components of a pricing strategy
- Learning how to price your product or service to generate revenue and maximize profits.
By attending this interactive zoom workshop, you will learn and be able to:
- Define product cost and profit margin as part of a pricing strategy.
- Use pro forma when developing the price position.
- Determine methods of analyzing the competition.
- Determine the use of target customer lifestyles and demographics in pricing.
- Evaluate the differences between customer perception and reality.
- Define the price value relationship of the product or service.
- Determine the importance of the brand and claiming a market position.
- Learn how to test the pricing strategy before implementation.
