The Power of Branding

Every product needs to have a brand as part of its offer. Branding is important because it makes a promise to your customers as to what they should expect when they purchase your product or service. A logo as a part of your brand communication is helpful because it grabs attention, is memorable and is the foundation of your brand identity. During this workshop, the presenter will share insights as to what makes a good brand and where a logo fits in within your brand communication.