Money Matters for Small Business: How to Conduct a Market Analysis

A strong market analysis helps you make informed decisions and position your business for growth. In this session, you will:
- Understand what a market analysis is and why it matters
- Identify your target audience and their needs
- Evaluate your company’s position and potential market share
- Analyze competitors and understand how their success or failure impacts your business

Participants will gain practical tools and research strategies to strengthen business plans, marketing strategies, and funding proposals.