Digital Marketing Basics

If you are new to Digital Marketing or just need a refresher, this fast-paced lunch-n-learn will help you get started to promote your business on the Internet.

Topics:

• Basic Digital Marketing concepts
• How to develop your Digital Marketing plan
• Important Digital Marketing techniques, their pros & cons, and when to use them.

Including:

• Social Media
• Google & Facebook Ads
• Content Marketing
• Search Engine Optimization (SEO)
• Blogging
• Video Marketing
• Conversion Rate Optimization (CRO)
• Email & Text Message Marketing
• Remarketing
• Local Marketing
• Data Analytics

Attendee Takeaways:

• Understand the basic concepts of Digital Marketing
• How to get started with Digital Marketing
• Become familiar with a broad range of Digital Marketing techniques -
• One action item you can do this afternoon to improve your business