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Pricing for Profit and Growth

Event Promo Photo For Pricing for Profit and Growth

January 13, 2023 • 8:00 AM

Online

Cost
$20.00

Visit our event page »

How to Price for Profit and Growth

*Smarter Pricing Guidelines for Small Businesses*

Are you one of the 75% of small business owners that: 

  • does not have a simple and effective pricing model and/or 
  • consistently under-prices your work?

If so, this Live Online Workshop is for YOU!

You will be put on the path to a better understanding of:

  • The difference between mark-ups and actual profit margins
  • How to calculate and utilize your Cost of Goods Sold in pricing
  • Pricing models for service businesses, consultants, online and storefront retailers, and manufacturers
  • Using fixed or variable costs to price for profit

This Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models:

  • Cost Plus Pricing
  • Competition-based Pricing
  • Good / Better/ Best models
  • Margin-based Pricing
  • When to utilize Premium vs. Discount strategies
  • How to calculate a Break-even sales goal

In attendees own words:

I was feeling stuck because I did not know how to operate in a very competitive market. In this workshop I got tools to work with and a sense of direction. The presentation was easy to understand and quite enlightening - OK

Zoom training has been extremely informative and insightful. I appreciate the instructor's candid detailed stories- easy to draw a contrast. - BR

Duration: 2 Hours

Fee: $20

About Our Instructor

Jai Knauff - Score Mentor in Ecommerce and Online Marketing.

Jai has spent nearly 2 decades working in the ecommerce space mainly in B2B sales, marketing and new business development.

From 2001-2008 she was the ecommerce manager for Ryder (a Fortune 500 company) in their parts division. In 2008 she  founded and operated ConservationMart.com : a profitable B2B ecommerce business specializing in energy and water efficiency products. She recently sold the business and is looking for her next small business adventure.

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Testimonials

“Having the resources available with the eCenter has allowed us to grow our business in ways that wouldn’t have been possible by ourselves. It has been awesome connecting with other entrepreneurs in the eCenter business community.“

– Josh Curtis, owner of Clarity Financial

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- Pat Kimberley

"Our TCD Northfield Apartment is very nice! Mike and Hever were amazingly attentive and helped orient us to the entire facility. We appreciate the new appliances, the bright clean bathrooms, new carpet, ceiling fans, and the views of the monument to the west! We have really enjoyed the privacy of this little community, yet also appreciated the opportunity to meet new neighbors. This is a great place to live!"

- Monty and Cheryl Reisig, residents since May 2021

“Almost two years ago we downsized from a three-story house that we lived in for 34 years. We then moved into a newly renovated apartment at the Northfield Apartments. It is the best decision we have ever made. TCD offers maintenance-free living with very nice people and quality management.”

- Doug and Deanna Keszler