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VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
X-WR-CALNAME:Twin Cities Development Association, Inc. Events
BEGIN:VEVENT
UID:f359022321c7c8a6fecb407c75b93ce0@www.tcdne.org
DTSTAMP:20260608T162710Z
DTSTART:20260617T160000Z
DURATION:PT8H
SUMMARY:What Small Businesses Can Learn from Sports Marketing: Turning Fans into Loyal Customers
DESCRIPTION:This session explores how the principles behind successful sports marketing—fan engagement\, loyalty\, community-building\, and storytelling—can be applied by small businesses to drive growth. Drawing insights from global events like the FIFA World Cup and leading brands\, the session translates big-brand strategies into practical\, low-cost actions. Attendees will learn how to build emotional connections\, create repeat engagement\, and move from transactional relationships to long-term customer loyalty.The session will be led by Leigh Klein\, Clinical Assistant Professor of Marketing\, Lubin School of Business.&nbsp\;
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