BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
X-WR-CALNAME:Twin Cities Development Association, Inc. Events
BEGIN:VEVENT
UID:ebea0e6d85a68f7b6cd90e4aa34229e3@www.tcdne.org
DTSTAMP:20260602T180525Z
DTSTART:20260616T170000Z
DURATION:PT8H
SUMMARY:The Content Marketing Playbook: Plan\, Create and Measure Results
DESCRIPTION:Content is at the heart of every successful digital marketing strategy. But without a clear plan\, it’s easy to spend time creating blogs\, emails\, social posts and videos that do not connect back to your business goals or drive measurable results.In this webinar\, expert presenter Nicole McCullum\, founder of Captivate Designs\, Inc.\, will show you how to build a content marketing strategy that helps you attract the right audience\, support your business goals and turn your content into measurable results. Whether you’re new to content marketing or looking to improve your current efforts\, you’ll gain practical tools and insights to strengthen your strategy and take your content marketing to the next level. In this webinar\, you’ll learn how to:Understand the role content plays in your digital marketing strategyIdentify the type of content your ideal audience is looking forPlan content that aligns with your business goalsCreate and distribute content across the right channelsMeasure content performance using the metrics that matterUse data to refine your content strategy and improve results
END:VEVENT
END:VCALENDAR