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X-WR-CALNAME:Trusted Community Development Association, Inc. Events
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UID:7e2f21ec8c69203309c420fdf06d4012@www.tcdne.org
DTSTAMP:20260511T154430Z
DTSTART:20260526T150000Z
DURATION:PT8H
SUMMARY:Stop Guessing at Your Marketing: The Simple Framework to Know What to Do\, What to Drop\, and How to Decide
DESCRIPTION:Join&nbsp\;Stephanie Scheller (a TEDx speaker\, a three-time best-selling author\, an&nbsp\;award-winning entrepreneur and the founder of Grow&nbsp\;Disrupt\, a company that designs and produces “Grow Your&nbsp\;Business” retreats and conferences for ADHD small&nbsp\;business owners) and the UTSA SBDC for this webinar.&nbsp\;Most small business owners don’t have a marketing problem.They have a decision problem.&nbsp\;Too many platforms. Too many opinions. Too much pressure to “do more\,” with no clear way to decide what actually matters.&nbsp\;This session isn’t about adding more tactics to your plate. It’s about creating a simple decision filter so you can confidently cut what isn’t working and double down on what is.&nbsp\;In this training\, you’ll learn how to set clear marketing direction before choosing tactics\, evaluate ideas without second-guessing yourself\, and use AI as a strategic assistant to clarify decisions\, not create more noise.&nbsp\;The result? Less overwhelm\, fewer distractions\, and marketing decisions that finally feel manageable and intentional.&nbsp\;What You’ll Learn / Key Takeaways&nbsp\;A simple framework to set marketing direction before choosing tacticsA clear Yes / No / Pause decision filter for evaluating any marketing ideaHow to identify and stop spending time on marketing that isn’t compoundingHow to use AI to clarify ideas\, stress-test messaging\, and make decisions fasterThe difference between meaningful KPIs and vanity metricsA 30-day action plan to reset your marketing focus and priorities
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