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X-WR-CALNAME:Twin Cities Development Association, Inc. Events
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UID:f1a862c4a5a31b363f857fee1e038fea@www.tcdne.org
DTSTAMP:20260508T160541Z
DTSTART:20260521T150000Z
DURATION:PT8H
SUMMARY:Scroll to Sale: TikTok Marketing That Converts
DESCRIPTION:Turn reels into revenue. Learn to create authentic content\, capture attention fast\, and convert views into measurable business results.This presentation explores how to transform social media—particularly TikTok—into a reliable revenue driver by aligning content\, creative\, and conversion strategies. Frank Corrao of Active Web Group will share actionable insights on capturing attention within the first three seconds\, creating platform-native content that feels authentic rather than promotional\, and structuring campaigns that effectively guide users from discovery to purchase.The session will also showcase proven tactics such as trend integration\, short-form storytelling\, creator-style advertising\, and retargeting funnels—all tied to measurable KPIs including engagement\, click-through rates\, and conversion value. By the end of the presentation\, participants will gain a clear\, results-driven framework to scale content\, optimize performance\, and convert views into tangible business outcomes.
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