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X-WR-CALNAME:Trusted Community Development Association, Inc. Events
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UID:fc41493eef2e2cf61a6110bfae3edba1@www.tcdne.org
DTSTAMP:20251027T192301Z
DTSTART:20251104T150000Z
DURATION:PT8H
SUMMARY:Building Your Value Proposition Design (VPD)
DESCRIPTION:Please join Senior Business Counselor\, and Adjunct GMU Professor George Siragusa\, as he guides you through a step-by-step process of&nbsp\;building your Value Proposition Design&nbsp\;which is invaluable to startups\, early stage companies\, growth\, or even mature businesses!The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create\, communicate\, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits\, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas\, another important foundational business framework.The VPD is absolute "ground zero" thinking for:Entrepreneurs with ideas for a product or service businessEarly stage companiesThe VPD is critical formative thinking for:New business venturesGrowth businessesThe VPD is valuable for:Businesses considering a “pivot” in some aspect of their businessMature businesses looking to expand or grow their offerings or marketsThe VPD will:help clients understand how they can create enduring personal value with your productslower your cost of customer acquisition and retentionavoid wasting your scarce resources of time and moneyUpon completion of this NO-COST webinar you should be able to:Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business ventureUnderstand 3 specific benefits VPD brings to your businessSee how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable businessUnderstand the relevance of the Value Proposition Design (VPD) to your businessBecome familiar with the 8 steps to building / refining a VPD for your businessSee a list of 10 characteristics of a great Value Proposition DesignBecome familiar with the ways in which the VPD can impact and inform your communication tactics and strategyFollow a “use case” to help illustrate how the VPD can inform your marketing strategyAnswer your specific questions about VPD along during the webinarTHERE IS NO COST to ATTEND\; but REGISTRATION IS REQUIRED.
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